Transmedia Storytelling

Through the various forms of media that have evolved over the years the audience has been able to get closer to their favourite programs and films and the content is no longer limited to a single form of media. In the case of our magazine shows we would use social media as resources to connect with audiences outside of the program itself.

What I mean by this is the Internet has, through services like Youtube, Twitter and Facebook, allowed the audience access to media outside of its original format. For example when Peter Jackson started work on the Lord of the Rings and The Hobbit Trilogies he started a series of vlogs on Youtube (Jackson n.d) that allowed fans to follow the film through its production all the way until they hit the cinemas.

Another form of this practice can be seen with the various Magazine shows like the One Show and The Last Leg which have segments on their shows dedicated to asking the audience to directly interact with them through social media, like in the case of the One Show, it’s page on the BBC website is asking the audience to provide them material with which to feature on their program (BBC n.d).

For DLC we used social media to allow our potential audience to interact with us when we asked to send us reply’s to a question using a Twitter hashtag.  We also created a Twitter page for show, which gave a presence online for our audience to follow and stay up to date with information regarding the show.

BBC (2014) The One Story: Send your stories [online] available from <; [23 May 2014]

Jackson, P. (n.d) Peter Jackson – TouTube [online] available from <; [23 May 2014]


Weekly Vlog 30/04/2014

This week we were introduced to a website called WIX which allows us to create our own personalised webpage for our broadcast magazine show.

Once again we had a number of our team members absent for reasons that are unknown to me although my teammates assured me that they had valid excuses.  We continued our exercises with the script and advancing nicely. Everyone appears comfortable with their roles and are getting hang of barring the few technical issues we have faced.

We also had rehearsals on Thursday and Friday and they were largely the same as all the previous ones with interchanging absences of some of the cast and crew.


161MC TV Broadcast Evaluation

Overall this module has showcased areas in which I excel and areas where I falter. Keeping a weekly blog was difficult for me but I did manage to maintain vlogs from our rehearsals. Being as it is my first year it seems I am still struggling to break out of my college mindset, this is in area that I need to work on in future. As the production it self I was very pleased with the end result and we all worked well together which would suggest that my teamwork skills have improved since my college days. However in hindsight I wish I could have taken a more active role in the editing of the VTs, although I understand that given the number of us in the group we need to spread the work evenly among us.

My research skills remain one of my weaker areas as I have struggled with finding the desired information for my argument on why we should keep BBC3 Channel on television, finding statistical information and figures in order to back up my arguments has been particularly difficult for me. This has come up before when I working on my production package for Little Star. In future I need to develop a method for finding this information quickly so that I can use it on my blog.

The use of social media in this module has increased my activity on Facebook which in turn has opened up doors to allow me to share my work across multiple mediums. I am now using multiple net services like Youtube, Facebook, Twitter, Google+ and Vimeo, as well as my blog to share my work. Vimeo in particular will allow my work to seen online in a more film centred environment “It’s a network of people who are genuinely interested in film quality, too, so you know your work is being seen by people who will appreciate it. (Larson 2013) This will provide a better chance for content to be seen by the right people as opposed to youtube where it could lost in the shuffle along with the 70+ hours of footage that is uploaded to the site every minute.

There is still a lot for me to learn but have picked up a lot during my time on this course and I can become a better professional from it.

Larson, E. (2013) 5 Reasons to Choose Vimeo Instead of Youtube [online] available from <; [23 May 2014]

Professional Development Reflection

For the 161MC module I have created an online identity for myself by connecting my blog work to various online social media services such as Facebook, Youtube, Vimeo and WordPress. I created a brand image that can seen across all the social media that I use be it Facebook or WordPress, this serves to unify all the media under the umbrella of my brand so that my work can identified across the various social mediums and keep potential consumers informed. An example of this can be found in the fact that I use both Youtube and Vimeo to post my Videos. The reason for this is because although Vimeo is a more professional website Youtube has a much larger user base so there’s more chances that my videos get seen. Also the audiences of the two respective sites are very different. Vimeo is a website by short filmmakers and individuals who work within the film industry so their primary focus will be creative film making. Youtube on the other hand is a far more social website that reaches millions but the majority of the users are less concentrated on films.

The experience carried over into this task when creating an online presence for our tv show. Using the WIX website we are able to create a webpage dedicated to showcasing DLC tv and connected it to the various aforementioned social media sites and others. In this day and age every major program on television will have a website dedicated to it to allow fans access to the project outside of the broadcast time and spread awareness of it at the same time.

For this project we created a Facebook group called Team Philip, which is where we planned all our meetings and shared information with each other. In hindsight I believe this system worked very well for what we did. Facebook allowed us to share information quickly and efficiently without the need to painstaking send the same information to all group members individual email addresses. It also operates much like a conversation in that we can see what everyone has said which you don’t get with emails.

However a problem that potentially could have occurred is that if too much information was posted at once some of it could become lost in the shuffle with the most recent posts pushing the others down the screen which runs the risk of missing vital information with how Facebook’s system works (However unlikely that may be).

In future we should use something with a file system that we can use to share vital information like links to websites and videos, and important paperwork like consent forms and risk assessments.

My Personal Development

At the beginning of this project we were required to decide the subject that our magazine show would cover, we eventually settled on the category of weird & wonderful. Fandoms of super heroes and other fantastical stories were chosen as the basis for the show, this decision was partly influenced by the fact that MCM Birmingham Comi-Con was coming up and I was attending, I was not alone in this endeavour as Re’ay was present as well although she had no intention to enter the convention.

I was tasked with collecting footage for a VT, although the footage that I did acquire was of poor quality and was not used in the show. The reason for this may have been due to the fact that I didn’t bring a Tripod for the camera, the reason for this was because I was carrying both a camera and an Edirol on my person and I couldn’t manage a tripod as well. If I had more time to plan for the trip I could have arranged for one of my group members to accompany me into the convention and lend assistance.

My final task with the VTs was to find some footage of someone with superhero tattoos to fit in with the script, which itself was derived from a discussion from the earliest weeks of the project where we planned to bring in a tattoo artist which ultimately fell through. Copyright was a major issue with this task for me because many of the videos on websites used copyrighted music from various sources; some didn’t even list the music’s source. Thus rendering them unusable without infringing on copyright. Eventually I came across a video that had no sound and Re’ay said to use it and that she would add music too it, I assume it was royalty free.

When it came to the broadcast program I chose the duty of the vision mixer, which placed me in the gallery with the job of managing which camera angle we would use and cueing and showing the VT footage at the behest of the director. This was a step up from my past experiences in college where I was a cameraman. In the rehearsals my task was relatively simple and reliant on the directors guidance. Speaking of which I have no complaints with Rich on his direction during filming in regards to what shots he wanted.

In hindsight I feel I should have contributed more with the VT footage like editing some pieces for the broadcast. Overall I am disappointed with what I contributed as I believe I could have done more within the group in regards to the VTs. I am unsatisfied with the footage I got from Comi-con as it should have been of better quality.

Why save BBC3?

There has been a large outcry over the recent news that the BBC is planning to Axe BBC3 from broadcast TV and move to an online service, and so there should be and heres why.

BBC3 has been responsible for producing many hit shows over the years including Torchwood, Being Human and the Mighty Boosh. Granted one can make the argument that it would be possible to continue to produce quality programming on an online format (Netflix comes to mind), however I doubt that an online service would receive the same amount of funding so they wouldn’t be able to shows of the same calibre as before. Also more people would be able watch the program on television because it is easier to access than the Internet and you don’t have the issues that come with it (video buffering, bandwidth, etc).

One could make the argument that the BBC could simply move all these programs to their other Channels. Unfortunately this creates a scheduling conflict with the programing already present on the block and the audience demographics vary depending on the Channel. BBC3 was a Channel dedicated to providing Comedy and Drama that catered to young adults; these are not the target demographic of the other BBC channels so it could limit the audience even further. For example BBC2 is focussed on producing Scientific, historic Documentaries and human-interest stories (BBC 2014).

BBC (2014) BBC Two – What we’re looking for… [online] available from <> [16 April 2014]