Working Title: Bug action insects

Contact: Sean Maguire /

Logline: The fate of the world is in your hands

In this commercial I want the toys to be the central focus with kids in the background whom use the toys. Heroes are are introduced, badguy shows up and the heroes defeat him.

This commercial will be targeted at 5 to 10 year olds and it will aim to sell these figures based on the popularity of an animated series which is also aimed at that audience. The show is set in modern times so this will have be reflected in the actors, props and locations we use. It is set in Britain(England, Wales, Scotland, Northern Ireland).My intention is not only to capitalise on the popularity of the show but also to stimulate the child’s imagination by convincing them they can come up with their own stories for the characters.


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